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Marketing Manager

Permanent employee, Full-time · Cambridge
Job Summary
The Marketing Manager will play a pivotal role in developing and executing marketing strategies to increase brand awareness, drive customer engagement, and support the commercial growth of our innovative medical devices. They will collaborate closely with cross-functional teams to ensure alignment with business objectives and enhance Cyted's market presence.
Working Pattern and Location
The role is a full-time position with a standard 37.5 hour working week.

The Marketing Manager will be based at the Cyted’s Head Office, 22 Station Road, Cambridge, United Kingdom, CB1 2JD
What you will be doing
  • Develop and execute comprehensive marketing strategies to support Cyted’s market positioning and growth objectives.
  • Lead the creation and implementation of multichannel marketing campaigns that target various customer segments, including healthcare professionals, hospitals, patients, and other relevant stakeholders.
  • Development of compelling marketing collateral, including brochures, sales presentations, and online content, to effectively communicate the features and benefits of our products and services.
  • Drive external communications with patients and the public by developing patient information materials, leading on patient and public involvement and engagement, and managing collaborations with patient advocacy groups.
  • Collaborate with the Sales team to ensure seamless alignment of marketing efforts with sales initiatives, identifying opportunities to enhance lead generation and conversion.
  • Manage and optimise Cyted’s online presence, including the company website and social media channels, to enhance brand visibility and engagement.
  • Analyse market trends, competitive landscape, and customer feedback to identify new opportunities for product enhancement and differentiation.
  • Monitor and report on the performance of marketing campaigns, using key performance indicators (KPIs) to track effectiveness and recommend improvements.
  • Build and maintain strong relationships with key opinion leaders, industry partners, and relevant healthcare organisations to foster collaboration, community and industry recognition.
  • Plan and participate in relevant industry events, conferences, and exhibitions to showcase Cyted’s products and strengthen brand recognition.
  • Manage any appointed agencies, including project implementation, timelines & financial management.
  • Manage the marketing budget, ensuring efficient allocation of resources and effective cost management.
How we work
  • Our team works in an agile working environment, where everyone’s ideas and opinions are valued. Have a better way of carrying out a process, we want to hear from you!
  • We value user engagement
  • We are committed to quality with a strong testing culture
  • We work across both our sites to collaborate with all teams
Person Specification
  • Proven experience (3+ years) in marketing roles within the biotech, diagnostics or wider healthcare industry (Essential) 
  • Demonstrated success in developing and executing effective marketing strategies that drive business growth (Essential) 
  • Proficiency in digital marketing techniques and tools, including social media, SEO, and content management systems (Essential) 
  • Proficiency in print marketing, including healthcare provider and patient-facing material (Essential) 
  • UK media and public affairs knowledge with existing medical and trade media journalist contacts (Desirable) 
  • Excellent communication skills, both written and verbal, with the ability to convey complex medical concepts in a clear and concise manner.  Comfortable with navigating interactions with patients, patient advocacy groups, government, the media and the National Health Service (NHS (Essential) 
  • Strong project management and organisational skills, with the ability to manage multiple projects simultaneously (Essential) 
  • Analytical mindset with the ability to use data-driven insights to optimise marketing strategies (Essential) 
  • Collaborative team player who can work cross-functionally and effectively engage with internal and external stakeholders (Essential) 
  • Creative thinker with a passion for innovation and a strong desire to make a meaningful impact on healthcare diagnostics (Essential)
Benefits
  • Salary in the range of £40,000 - £60,000 per annum depending on skills and experience.
  • 25 days holiday per holiday year, plus public holidays
  • Pension Scheme
  • An annual continuing personal development budget
  • Medical insurance including dental and optical cover
  • Life/critical illness cover
  • Social events including Christmas and Summer parties
  • Cycle to work scheme
  • Electric Vehicle Scheme
  • Sabbatical after 4 years of service
  • Relocation allowance if applicable
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About us

Cyted is on a mission to build a world where disease is prevented rather than treated. We focus on providing innovative diagnostic technologies to drive the earlier detection of disease in the gastrointestinal tract, first focused on oesophageal cancer (and its precursor Barrett’s Oesophagus) with a non-endoscopic, minimally-invasive test. 

Headquartered in Cambridge, we are at the forefront of developing cutting-edge diagnostic technologies that enable better access to care for patients at risk or early and advanced disease. Leveraging expertise in GI and, biomarker discovery, we are focussed on improving patient outcomes by detecting gastrointestinal cancer and inflammatory disease when it is more easily treated.

Our core product is the minimally invasive EndoSign test. The test is a combination of a simple device coupled with laboratory biomarkers to detect oesophageal cancer and its precursor Barrett’s Oesophagus. The test sees patients swallow a capsule attached to a strong, thin thread. The capsule dissolves in the stomach, releasing the sponge. This is then gently pulled back out, collecting cells from the entire length of the oesophagus. The collection of cells using the EndoSign cell collection device is a simple, minimally invasive procedure that can be carried out within 10 minutes and has significant benefits over the alternative procedures currently offered in healthcare settings. To find out more about the EndoSign test please see HERE. 

To date, we have tested over 16,000 patients across the UK in over 60 NHS Trusts and 10 community-based clinics in GPs and Community Diagnostic Centres.  We process the samples in our fully digital laboratory and leverage AI to optimise reporting of the pathology results

We are committed to inclusion and diversity and believe that having a team that reflects a broad range of experiences and perspectives will help deliver diagnostic solutions for our customers that lead to the best outcomes for patients. We especially encourage applications from people who are underrepresented  in the population and/or who have non-traditional education or career experiences.

We interview on a rolling basis, starting with a brief call to discuss what we're doing and whether it resonated with you.


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We are looking forward to hearing from you!
Thank you for your interest in a role at Cyted. Please fill out the following short form. Should you have difficulties with the upload of your data, please send an email to careers@cyted.ai.

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